Mining Intention-Related Products on Online Q&A Community
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Abstract
User generated content on social media has attracted much attention from service/product providers, as it contains plenty of potential commercial opportunities. However, previous work mainly focuses on user consumption intention (CI) identification, and little effort has been spent to mine intention-related products. In this paper, focusing on the Baby & Child Care domain, we propose a novel approach to mine intention-related products on online question and answer (Q&A) community. Making use of the question-answering pairs as data source, we first automatically extract candidate products based on dependency parser. And then by means of the collocation extraction model, we identify the real intention-related products from the candidate set. The experimental results on our carefully constructed evaluation dataset show that our approach achieves better performance than two natural baseline methods.
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