Discovering User Profiles for Web Personalized Recommendation

With the growing popularity of the World Wide Web, large volume of user access data has been gathered automatically by Web servers and stored in Web logs. Discovering and understanding user behavior patterns from log files can provide Web personalized recommendation services. In this paper, a novel clustering method is presented for log files called Clustering large Weblog based on Key Path Model (CWKPM), which is based on user browsing key path model, to get user behavior profiles. Compared with the previous Boolean model, key path model considers the major features of users' accessing to the Web: ordinal, contiguous and duplicate. Moreover, for clustering, it has fewer dimensions. The analysis and experiments show that CWKPM is an efficient and effective approach for clustering large and high-dimension Web logs.