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Sequential Recommendation via Cross-Domain Novelty Seeking Trait Mining

Sequential Recommendation via Cross-Domain Novelty Seeking Trait Mining

  • 摘要: 过去的几十年,迁移学习在学术界和工业界都引起了广泛的兴趣,同时在构建更精确的推荐系统上取得了初步的成就。已有的迁移推荐模型大都假设目标域和源域共享相同或类似的评分模式从而提高推荐性能。然而,这些工作几乎都没有考虑序列特征。在本文中,我们通过挖掘猎奇心理特质研究新的跨域推荐场景。近期的心理学研究表明,猎奇心理特质与消费行为高度相关,这对于在线推荐具有巨大的商业价值。之前由于数据的稀缺和稀疏性,仅在一个目标域上的研究工作可能无法充分体现用户的猎奇心理,从而导致了推荐效果不佳。为此,我们提出了一种新颖的跨域猎奇心理挖掘模型,通过从辅助源域转移知识提高序列推荐性能。我们对豆瓣爬取的三个领域数据集进行了系统的实验分析,以证明所提出模型的有效性。此外,我们详细分析了时序属性在源域和目标域的有向影响。

     

    Abstract: Transfer learning has attracted a large amount of interest and research in last decades, and some effort has been made to build more precise recommendation systems. Most previous transfer recommendation systems assume that the target domain shares the same/similar rating patterns with the auxiliary source domain, which is used to improve the recommendation performance. However, almost all existing transfer learning work does not consider the characteristics of sequential data. In this paper, we study the new cross-domain recommendation scenario by mining novelty-seeking trait. Recent studies in psychology suggest that novelty-seeking trait is highly related to consumer behavior, which has a profound business impact on online recommendation. Previous work performed on only one single target domain may not fully characterize users' novelty-seeking trait well due to the data scarcity and sparsity, leading to the poor recommendation performance. Along this line, we propose a new cross-domain novelty-seeking trait mining model (CDNST for short) to improve the sequential recommendation performance by transferring the knowledge from auxiliary source domain. We conduct systematic experiments on three domain datasets crawled from Douban to demonstrate the effectiveness of our proposed model. Moreover, we analyze the directed influence of the temporal property at the source and target domains in detail.

     

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