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王英, 王鑫, 左万利. 基于社会学视角的信任预测模型研究[J]. 计算机科学技术学报, 2015, 30(4): 843-858. DOI: 10.1007/s11390-015-1564-8
引用本文: 王英, 王鑫, 左万利. 基于社会学视角的信任预测模型研究[J]. 计算机科学技术学报, 2015, 30(4): 843-858. DOI: 10.1007/s11390-015-1564-8
Ying Wang, Xin Wang, Wan-Li Zuo. Research on Trust Prediction from a Sociological Perspective[J]. Journal of Computer Science and Technology, 2015, 30(4): 843-858. DOI: 10.1007/s11390-015-1564-8
Citation: Ying Wang, Xin Wang, Wan-Li Zuo. Research on Trust Prediction from a Sociological Perspective[J]. Journal of Computer Science and Technology, 2015, 30(4): 843-858. DOI: 10.1007/s11390-015-1564-8

基于社会学视角的信任预测模型研究

Research on Trust Prediction from a Sociological Perspective

  • 摘要: 信任作为人们交互的基础在帮助用户获取可靠信息方面起着重要的角色。然而,在现实生活中,用户特定的信任关系非常稀疏,并且服从幂率分布,因此,推测未知信任关系吸引了越来越多研究学者的关注。社会学理论是由经验证据构成的框架,用于从社会学角度研究和解释社会现象,而社会网络反映现实世界中人们的联系图谱,因此,将社会学的原理、规则、思想、方法应用于社会网络的分析为信任预测带来了新的机遇。本文通过探索社会学理论中的同质性特征和社会等级特征研究信任预测,首先,阐述了计算同质系数和社会等级系数的几种方法,然后提出通过结合同质性理论和社会等级理论构建信任预测模型hsTrust。实验结果表明所提出的方法是有效的,同时,进一步实验也表明了同质性理论和社会等级理论在信任预测中的重要性。

     

    Abstract: Trust, as a major part of human interactions, plays an important role in helping users collect reliable information and make decisions. However, in reality, user-specified trust relations are often very sparse and follow a power law distribution; hence inferring unknown trust relations attracts increasing attention in recent years. Social theories are frameworks of empirical evidence used to study and interpret social phenomena from a sociological perspective, while social networks reflect the correlations of users in real world; hence, making the principle, rules, ideas and methods of social theories into the analysis of social networks brings new opportunities for trust prediction. In this paper, we investigate how to exploit homophily and social status in trust prediction by modeling social theories. We first give several methods to compute homophily coefficient and status coefficient, then provide a principled way to model trust prediction mathematically, and propose a novel framework, hsTrust, which incorporates homophily theory and status theory. Experimental results on real-world datasets demonstrate the effectiveness of the proposed framework. Further experiments are conducted to understand the importance of homophily theory and status theory in trust prediction.

     

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