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基于在线问答社区的意图相关产品挖掘

Mining Intention-Related Products on Online Q&A Community

  • 摘要: 在线社交媒体上的用户生成内容吸引了来自服务/产品提供商的注意, 因为其中包含大量潜在的商业机会。然而, 之前的工作主要集中在用户消费意图的识别, 挖掘意图相关产品很少有工作涉及。本文中, 我们提出了一种新的基于在线问答社区的意图相关产品的挖掘方法。将问答对作为数据源, 我们首先基于依存分析自动地抽取其中的候选产品。之后, 通过搭配抽取的模型, 我们从候选产品集合中识别出真正的意图相关产品。

     

    Abstract: User generated content on social media has attracted much attention from service/product providers, as it contains plenty of potential commercial opportunities. However, previous work mainly focuses on user consumption intention (CI) identification, and little effort has been spent to mine intention-related products. In this paper, focusing on the Baby & Child Care domain, we propose a novel approach to mine intention-related products on online question and answer (Q&A) community. Making use of the question-answering pairs as data source, we first automatically extract candidate products based on dependency parser. And then by means of the collocation extraction model, we identify the real intention-related products from the candidate set. The experimental results on our carefully constructed evaluation dataset show that our approach achieves better performance than two natural baseline methods.

     

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