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基于用户动态偏好建模的购物篮预测模型

Modeling Temporal Dynamics of Users' Purchase Behaviors for Next Basket Prediction

  • 摘要: 购物篮预测是推荐场景下一个十分重要的任务。给定用户先前购买的商品序列,模型对用户的下一笔购物行为进行预测。一个好的预测模型应该能够探索用户的个性化偏好以及商品之间的时序关系。然而两个因素都受到时间因素的影响,这使得建模的目标变得更加具有挑战性。现有的方法要么把这两个因素看成静态的,要么只单独考虑某个因素的动态特性。在这项工作中,我们提出了一种动态表示学习的模型解决这个问题。该模型联合建模用户偏好和时序关系的动态性,通过显式地对时序特性以及用户兴趣进行动态表达建模,该模型动态捕获了每个用户在商品上的个性化偏好。我们在三个真实零售数据集进行了实验,充分表明了该模型的优越性。

     

    Abstract: Next basket prediction attempts to provide sequential recommendations to users based on a sequence of the user's previous purchases. Ideally, a good prediction model should be able to explore the personalized preference of the users, as well as the sequential relations of the items. This goal of modeling becomes even more challenging when both factors are time-dependent. However, existing methods either take these two aspects as static, or only consider temporal dynamics for one of the two aspects. In this work, we propose the dynamic representation learning approach for time-dependent next basket recommendation, which jointly models the dynamic nature of user preferences and item relations. To do so, we explicitly model the transaction timestamps, as well as the dynamic representations of both users and items, so as to capture the personalized user preference on each individual item dynamically. Experiments on three real-world retail datasets show that our method significantly outperforms several state-of-the-art methods for next basket recommendation.

     

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